Research methodology: systematic data collection, analysis, and interpretation for unbiased answers to research questions. Provides a rigorous framework for researchers.
1. Quantitative: Uses numerical data to test theories. 2. Qualitative: Uses non-numerical data to understand experiences. 3. Mixed Methods: Combines quantitative and qualitative for a comprehensive approach.
Choose research methodology based on question, available data, and resources. Careful consideration ensures the best-fit approach for a study.
1. Systematic & rigorous approach 2. Reduces bias 3. Ensures valid & reliable data 4. Enhances clear communication of findings